Step Back From The Chaos.

Focus On What Really Matters.

Build systems that retain great contractors and make your clients' lives easier.

I help agencies create the relationships, systems, and leadership approaches that actually stick—so you can refocus on what's most meaningful to you.

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I am not your conventional human.

And neither are you.

I have never stuck to the traditional path. I moved across the country at 18 with no plan, but an unwavering conviction that it was what I needed to do. There, I built community, a bridal hairstyling business, managed a third-wave cafe, started a boudoir and wedding photography gig, and somehow ended up acquiring three cats.

Then life called me to Victoria, BC, where I found myself building a tech company that was featured in local and national news while navigating a breakup from a long-term relationship and, eventually, creating a new family and co-founding a cooperative of independent contractors.

Each transition taught me that sometimes the most important growth happens in the in-between; when we trust that we are moving in the right direction, even (and especially), when we think it's all falling apart.

What made every pivot possible was my commitment to self-directed learning. From bridal styling to coffee, photography to web development, I've always created my own curriculum, one that actually works with my learning style instead of against it. For years, I tried working for other people, hoping I'd find my place, but something always felt misaligned. I wasn't making the kind of difference I knew I was capable of, and that disconnect was impossible to ignore.

As a queer ADHDer, I have a unique perspective on the world. Patterns jump out at me, especially in systems that aren't working. I can see where operations used to function but are now crumbling under growth and I can help rebuild them in low-maintenance ways that truly last.

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Here's what lights me up: collaborative creation. There's something magical about what we can build together that neither of us could create alone. I've learned that businesses have incredible potential to ripple positive change into the world, but most owners are trapped in daily chaos, unable to step back and see the bigger picture.

I'm passionate about alternative ways of learning and building spaces where everyone belongs. As someone who found success beyond traditional credentials — just a high school diploma and a web development certification — I believe deeply that your path shouldn't look like anyone else's.

Also important: I share my days with my cat, my unconventional family, copious amounts of coffee, and the steadfast belief that you can always get unstuck.

How I Can Help You

Rosemary Collective is for agency owners who are ready to step back from the daily mayhem but are trapped in a classic catch-22: you're too busy putting out fires to fix the systems creating them.

I help you break that cycle and build operations that finally scale so you can attract top-quality clients and contractors to your business.

Custom Contractor Management Solutions

Efficiently track, manage, and nurture your contractor relationships.

  • Onboarding flows that actually work with how your business operates

  • Secure, organized, and accessible places for your sensitive contractor information

  • Stress-free conflict resolution procedures

  • Beautifully designed contractor handbooks

  • Brand identity templates for contractors to help them refine their offerings

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Scheduling & Operations Efficiency

Streamline your workflow, delegate tasks with ease and automate productivity.

  • Custom scheduling software for headache-free multi-location scheduling

  • Templates and automations for tedious tasks

  • Availability tracking that works

  • Emergency escalation plans

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Site Management Systems

Multi-location management procedures, so nothing slips through the cracks.

  • Consistent, site-specific standard operating procedures

  • Quality control checklists

  • Location-specific client communication protocols for reception

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Ways We Can Work Together

Every agency's challenges are unique. Here are some ways I can transform your operations and help you to reclaim your time:

  • Business Systems Audit

    I'll analyze your current operations, then give you a clear roadmap of what we can work on together and what you can tackle yourself immediately. You'll get immediate wins plus a strategic plan for lasting change.

  • Custom System Design & Implementation

    From contractor onboarding flows and client communication protocols, to complete operational restructuring.

  • Ongoing Partnership

    Sometimes you need someone under your umbrella for the long haul. I can be your on-call systems strategist, helping you refine processes, troubleshoot challenges, and scale, while amplifying what makes your agency special.

    Ready to stop being the bottleneck? Let's talk about which approach makes sense for where you are right now.

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    Common Questions

    Find answers to the most common questions regarding our services and how we can help your company thrive.

    I'm already drowning—how do I find time to work on systems?

    I design our process around your reality, not the ideal scenario. We start with quick wins that free up space for you, then use that breathing room to tackle bigger changes. You don't need to shut down your operations to fix them.

    Will I have to completely overhaul everything?

    Not unless you want to, though I would suggest incremental changes. I help you identify what's actually broken versus what just needs tweaking. We start with the changes that will have the biggest impact on your time and daily stress, then build from there.

    Do you provide leadership coaching?

    Business and leadership challenges are often connected. Maybe you're micromanaging because you don't trust the systems, or avoiding difficult conversations because you don't have clear procedures. I help you break through personal limitations and strengthen soft boundaries that keep you stuck in operational chaos, while building the leadership skills to maintain healthy systems long-term.

    How will my contractors react to all of the change?

    Good systems make contractors' jobs easier, not harder. When onboarding is clear, expectations are transparent, and communication flows smoothly, contractors actually appreciate the structure. They stop having to guess what you want and can focus on doing great work. I help you present the changes in an approachable way and tackle any issues that arise.

    Is everything confidential and is my contractor's sensitive information safe?

    Yes! I store everything on encrypted platforms that have permission controls for who can access what information. I take safety and privacy very seriously and am always learning new ways to ensure anonymity at every level.

    Get in Touch

    Fill out the form below to connect with us and learn more about how we can support your agency's journey to success.
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